Figli Luigi Oddero
Figli Luigi Oddero Gallery
Barolo's extraordinary geological and topographical complexity is echoed in the staggering variety of its wines-170 crus singing their paeans to Queen Nebbiolo in 170 unique dialects. As with all great winegrowing regions, however, the story of Barolo is the story of two inextricable histories: the glacial, impassive evolution of the earth itself and the feverish tumult of human endeavor which overlays it. As much as it is a story of valleys, ridges, sand, silt, and marl, then, so is Barolo a story of labor, land acquisition, political upheaval, ego, and fashion. Wine is the seam along which those two threads interweave, but-as the modernist missteps of a few years back illustrated-that seam will pucker under too heavy a human hand. Little is required for Barolo's forceful origin-stamp to roar its pedigree, and we at Rosenthal Wine Merchant have always prized growers in this zone who understand that implicitly and enact it faithfully.
It is with great enthusiasm, then, that we announce our brand-new partnership with the Figli Luigi Oddero estate in La Morra. The Oddero family, active in the Barolo wine trade since the 1800s, was among the first to commercialize wine from the zone, and through the years they amassed a staggering 70 hectares of land-with Nebbiolo di Barolo comprising over 50 hectares. These acquisitions proved to be remarkably prescient over time, of course, as Barolo's stature and value have skyrocketed over the past thirty years. Keep in mind, though, that it was not exceptionally long ago that the area was mired in struggle; in the 1950s, a time when the price of a hectare of Dolcetto and a hectare of Nebbiolo here were roughly equivalent, the booming factories of Alba and Torino presented far more attractive job and lifestyle options for local youths than did the toil-intensive hillside vineyards of rural, rustic Barolo. Maintaining an estate of that size in such non-lucrative times required commitment, vision, and a great deal of hard work, and larger-than-life Luigi helmed his family's operation for many years under these conditions.